AI visibility software
AI visibility tracking software, free to start
Track what ChatGPT, Gemini, Perplexity and Google AI Overviews say about your brand each week, see the cited sources and approve fixes. Free plan, no card.
Facts and pricing last verified November 2, 2026.
Direct answer
AI visibility software asks AI assistants the questions your buyers ask, records whether your brand is named and which pages are cited, and repeats the check so you can see change over time. Lectern does that every week on a free plan, then prepares the page fixes and pitches for you to approve.
What AI visibility software should measure
Whatever you buy, check that it reports these four things and shows the sample behind each.
How often you are named
A rate over a fixed set of unbranded buyer questions, reported with the number of answers behind it. One answer proves little because assistants vary between runs.
Read moreWhich pages are cited
The sources each answer relied on, so you can see which pages and publishers shape the answer in your category. A mention and a citation are different things.
Read moreWho is named instead
The competitors that appear on the same questions, so a change in your rate can be read against theirs.
Read moreWhat each assistant says
The split by assistant. Lectern's standard coverage is ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews; Claude is on Lead, and the free plan's weekly check covers ChatGPT, Gemini, Perplexity and Google AI Overviews.
AEO, GEO, rank tracker, citation tracking: one job, different names
Search results for this category mix several names. They describe the same checks.
AEO and GEO software
Answer engine optimization (AEO) and generative engine optimization (GEO) name the same work: getting a brand named and cited accurately in AI answers. The software is the same category.
Read moreChatGPT rank tracker
An AI answer is not a ranked list, so "rank" here means how often ChatGPT names you across repeated answers to the same question. Treat any single position as noise.
Read moreAI citation tracking
Recording which URLs an answer cites, and which of them are yours. It tells you where to publish or pitch, not only whether you appear.
Read moreLLM visibility monitoring
Repeating the same questions on a schedule and keeping the history, so a dip can be separated from ordinary variation.
Read more
What Lectern does and what each plan includes
Every week Lectern asks your buyer questions, reads the answers and sources, and posts what changed. The plans differ in how much it checks and how much work it prepares.
| Hobby | Lectern Lead | Enterprise | |
|---|---|---|---|
| Price | Free, no card | $990/month per brand | Custom |
| Brands | 1 | Each brand is its own price | Multi-brand provisioning |
| Questions checked | 10, weekly | Up to 1,000 tracked queries per brand, refreshed daily | Daily refresh, custom prompt sets |
| Assistants | ChatGPT, Gemini, Perplexity and Google AI Overviews | ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews | Standard, plus others on request |
| History | 14 days | Full history | Full history |
| Credits | $50 to start (5,000 credits in the first month, once per company), then 500 a month | 60,000 a month included, per brand | Custom grants and caps |
Lead adds a weekly page fix as a pull request, up to three outreach pitches and content drafts, each reviewed by an editor before it reaches you. Full terms are on the pricing page.
What Lectern does not do
Read these before you sign up, so the free plan is not a surprise.
No third-party prompt-volume dataset
The pricing page lists the questions Lectern checks for you, not a dataset of what people ask AI assistants overall. If you need that, see the Profound comparison.
Read moreThe free plan is one brand and ten questions
That is enough to see where you stand and get a first fix prepared. Daily refreshes, full history, private reports and the editor review are on Lead.
Read moreNo promise of a mention
Lectern measures and prepares work. Whether an assistant starts naming you depends on sources Lectern does not control, and each change is read again after 7, 14 and 30 days with its margin.
You approve the work
Fixes arrive as pull requests that Lectern never merges, and outreach is drafted for you to send. Any paid placement is labelled commercial content and complements earned coverage.
Compare before you choose
Frequently asked questions
- Is there a free AI visibility tracking tool?
- Yes. Lectern's Hobby plan is free with no card. It tracks one brand with a weekly check of 10 buyer questions in ChatGPT, Gemini, Perplexity and Google AI Overviews, and every new workspace starts with $50 in credits.
- Which AI assistants does Lectern check?
- Standard coverage is ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews. Claude is included on Lectern Lead; the free plan's weekly check covers ChatGPT, Gemini, Perplexity and Google AI Overviews.
- How is this different from SEO rank tracking?
- A rank tracker reports a position in a list of search results. An AI answer is a written reply that names some brands and cites some pages, and it can change between runs, so the useful measure is how often you are named across repeated answers to the same questions.
- Can AI visibility software guarantee that ChatGPT will mention my brand?
- No tool can. Software can show where you are missing, which sources the answers cite and what to fix first. Lectern reports changes with their margin and says when a difference is inside normal variation.
- Is AEO the same as GEO?
- In practice, yes: both mean improving how AI assistants describe and cite a brand. The terms differ by vendor and by community, and the same software serves both.
Try Lectern
See the answers and citations shaping your category.
Start with the free Hobby plan. Lectern turns visibility evidence into a prioritized, approval-gated execution queue.