Buyer guide
Best tools for tracking ChatGPT visibility
Compare tools that monitor how brands are mentioned, positioned, and cited in ChatGPT answers.
Facts and pricing last verified August 22, 2026.
Direct answer
Profound, Peec, OtterlyAI, Semrush, Goodie, Scrunch, AthenaHQ, and Lectern all publish ChatGPT coverage; the decision turns on sampling depth, adjacent data, and whether you need execution.
How we ranked these products
- ChatGPT sampling
- Citation capture
- Competitor analysis
- Prompt research
- Action workflows
Recommendations by fit
#1 · Best for
Profound
Marketing teams that prioritize enterprise-grade AI search data, real prompt demand, and broad analytics.
Combines answer-engine visibility, real-prompt data, agent analytics, and content-oriented agents.
PricingStarter $99/month billed yearly; Growth $399/month billed yearly; Enterprise custom.CoverageStarter tracks ChatGPT; Growth publishes three answer engines; Enterprise publishes up to nine.MCPProfound publishes an official Anthropic connector powered by MCP for Claude.Strengths
- Real prompt-volume dataset
- Daily answer-engine measurement
- Enterprise security and analytics breadth
Considerations
- Broader coverage and enterprise controls move buyers into higher-priced plans
- Presscart-style third-party placement execution is not stated on the reviewed pricing page
Official sources
#2 · Best for
Peec AI
Brands and agencies that want a focused analytics product with daily tracking and unlimited users.
Tracks AI visibility, position, sentiment, competitors, and cited sources with brand and agency plans.
PricingBrands: Starter $95, Pro $245, Advanced $495 per month; Enterprise custom. Agency plans are separate.CoverageBrand plans choose three models; Enterprise publishes access to all supported models.MCPMCP integration is listed in Peec’s current pricing feature matrix.Strengths
- Focused interface
- Unlimited users on brand tiers
- Dedicated agency bundles and flexible prompt allocation
Considerations
- Pricing scales with prompts and models
- The reviewed product pages emphasize analytics more than managed third-party distribution
Official sources
#3 · Best for
OtterlyAI
Small teams and agencies that want transparent self-serve monitoring with a low entry price.
Provides daily prompt tracking, brand reports, citation analysis, GEO audits, recommendations, API, and agent analytics.
PricingLite $29, Standard $189, Premium $489 per month; Enterprise custom.CoverageFour core engines are included; Google AI Mode, Gemini, and Claude are paid add-ons on published plans.MCPMCP request allowances are published on Standard and Premium.Strengths
- Transparent entry pricing
- Daily monitoring
- API, Looker Studio, MCP, and agent analytics on higher plans
Considerations
- Additional AI engines can add material cost
- Lite has a small prompt allowance
Official sources
#4 · Best for
Lectern
Lean B2B SaaS, ecommerce, and agency teams that want monitoring and execution in one workflow.
Measures recommendations and citations, diagnoses gaps, and connects them to approval-gated content, outreach, and publication workflows.
PricingHobby $0; Pro $20/month plus usage; Enterprise custom.CoverageStandard reporting across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.MCPAuthenticated remote MCP with OAuth and custom-connector support.Strengths
- Low-friction entry pricing
- Prompt, citation, competitor, and execution workflows share one operating context
- Public evidence reports expose answers and citations
Considerations
- The product is newer than established SEO suites
- Paid model runs and external publication work require budget and approval controls
Official sources
#5 · Best for
Goodie
Enterprise, commerce, and agency teams that want a broad closed-loop AEO suite and revenue attribution.
Connects prompt research, visibility, crawler analytics, content, outreach, and revenue attribution.
PricingExplorer $399/month; Pro and Enterprise are sales-led.CoverageExplorer publishes three core models; Pro and Enterprise expand coverage up to eleven models and commerce surfaces.MCPGoodie publishes MCP access across its plans.Strengths
- Broad end-to-end action layer
- Revenue attribution and crawler analytics
- Enterprise and commerce depth
Considerations
- Self-serve pricing starts above monitoring-only tools
- Many advanced capabilities are sales-led
Official sources
#6 · Best for
Semrush AI Visibility Toolkit
SEO teams already using Semrush that want AI visibility beside their existing search workflow.
Adds AI mentions, sentiment, prompts, competitors, and AI-readiness audits to the Semrush ecosystem.
PricingAI Visibility Toolkit starts at $99/month per domain billed annually; Semrush One starts at $199/month.CoveragePublished coverage includes ChatGPT, Google AI, Gemini, and Perplexity.MCPMCP limits are published for eligible Semrush One plans.Strengths
- Large search dataset
- SEO and AI visibility in one vendor ecosystem
- AI-readiness site audit
Considerations
- Additional domains and prompt capacity are add-ons
- Execution is split across separate toolkits
Official sources
Methodology
We compare current, publicly documented product capabilities and pricing. We link to official vendor sources, distinguish published facts from our judgment, and do not award points for capabilities a vendor does not claim. Rankings are recommendations for a stated use case, not an overall quality score.
Lectern is included because this is Lectern's comparison library. When another product is the better fit, we say so. Material facts are reviewed monthly and pages show the verification date used for the recommendation.
Try Lectern
See the answers and citations shaping your category.
Start with the free Hobby plan. Lectern turns visibility evidence into a prioritized, approval-gated execution queue.