# Lectern blog

> AEO, SEO, AI visibility and execution guides from Lectern.

Page: https://trylectern.com/blog

- [Does Updating Old Content Help AI Citations?](https://trylectern.com/blog/does-content-freshness-affect-ai-citations.md) (October 30, 2026): Pages updated within a year are cited more often, but changing a date alone has no proven effect. What studies say about content age and refresh schedules.
- [Does Reddit Affect ChatGPT Answers?](https://trylectern.com/blog/does-reddit-affect-chatgpt-answers.md) (October 30, 2026): Reddit was a top-cited source in AI answers, then vendors reported a sharp fall in ChatGPT in August 2026. What the data says and why figures disagree.
- [Does Schema Markup Help AI Citations?](https://trylectern.com/blog/does-schema-markup-help-ai-citations.md) (October 30, 2026): Cited pages are more likely to carry JSON-LD, but controlled tests find little or no lift from adding it. What schema does and does not do for AI answers.
- [How Google AI Overviews Choose Sources](https://trylectern.com/blog/how-google-ai-overviews-choose-sources.md) (October 30, 2026): Google says AI Overviews draw on its search index and issue related searches behind the scenes. What that means for who gets cited, and what you can control.
- [How Long Does AEO Take to Show Results?](https://trylectern.com/blog/how-long-does-aeo-take.md) (October 30, 2026): AEO results do not arrive on a fixed schedule. What the evidence says about how long new pages take to be cited, why early numbers mislead, and what to track.
- [How Often Do AI Answers Change?](https://trylectern.com/blog/how-often-do-ai-answers-change.md) (October 30, 2026): Ask an AI assistant the same buyer question twice and the brand list often differs. What studies say about run-to-run change and which metrics hold steady.
- [How to Get Cited in Perplexity](https://trylectern.com/blog/how-to-get-cited-in-perplexity.md) (October 30, 2026): Perplexity cites sources on nearly every answer but leaves many retrieved pages unused. How its bots work, what to check first, which tactics lack evidence.
- [How Agencies Report AI Visibility to Clients](https://trylectern.com/blog/how-to-report-ai-visibility-to-clients.md) (October 30, 2026): A practical structure for a client AI visibility report: which metrics are reportable, how to show sample size, and what not to promise.
- [Mention vs Citation in AI Answers](https://trylectern.com/blog/mention-vs-citation-in-ai-answers.md) (October 30, 2026): A mention means an AI answer names your brand. A citation means it links or attributes a source. They have different causes, so track both.
- [How to Track AI Referral Traffic in GA4](https://trylectern.com/blog/track-ai-referral-traffic-ga4.md) (October 30, 2026): GA4 has an AI Assistant channel, Search Console reports AI Overview impressions, Bing reports citations. What each shows, and why referral counts are a floor.
- [Agent Readiness Score: What It Measures](https://trylectern.com/blog/agent-readiness-score.md) (October 24, 2026): An agent readiness score rates whether AI agents can reach and use your site. What the checks measure, why evidence-backed ones weigh more, and a free check.
- [AI Crawler Blocking: Which Bots to Allow](https://trylectern.com/blog/ai-crawler-blocking.md) (October 24, 2026): OpenAI, Anthropic, Perplexity and Google run separate bots for training, search and user requests. How robots.txt and firewalls block them, and how to check.
- [AI Share of Voice: How to Measure It and Read It](https://trylectern.com/blog/ai-share-of-voice.md) (October 24, 2026): AI share of voice is how often AI assistants name your brand against competitors for the same buyer questions. How it is measured and how to read it.
- [AX vs AEO: What's the Difference?](https://trylectern.com/blog/ax-vs-aeo.md) (October 24, 2026): AX is how well AI agents can act on your site. AEO is whether AI answers cite you. Why both matter, where they overlap, and which one to fix first.
- [We Blocked AI Crawlers for Five Months](https://trylectern.com/blog/we-blocked-ai-crawlers-for-five-months.md) (October 10, 2026): From May to October our robots.txt blocked AI training crawlers and Google-Extended inside unrelated commits. What a one-week audit found, and a checklist.
- [AI Visibility: The Complete Guide](https://trylectern.com/blog/ai-visibility-guide.md) (August 22, 2026): Learn how AI visibility works, why SEO is only the foundation, and how to move your brand from invisible to cited and recommended.
- [AEO vs GEO (vs SEO): Does the Name Matter?](https://trylectern.com/blog/aeo-vs-geo.md) (July 3, 2026): AEO and GEO describe the same work with different names. Here's what each term means, who coined it, and the mechanics that matter no matter what you call it.
- [Best AEO & AI Visibility Tools 2026: 10 Compared](https://trylectern.com/blog/best-ai-visibility-tools.md) (July 3, 2026): Ten AEO and AI visibility tools compared by team type, published price and what each does after measuring. Vendor facts checked 8 Oct 2026.
- [Comparison Listicle Template for AI Citations](https://trylectern.com/blog/comparison-listicle-template.md) (July 3, 2026): Comparison content earns roughly a third of AI citations. Here's the 10-part listicle template that gets quoted by ChatGPT and why each element works.
- [llms.txt Doesn't Work. Here's the Data.](https://trylectern.com/blog/llms-txt-doesnt-work.md) (July 3, 2026): AI crawlers ignore llms.txt. Ahrefs found 97% of files get zero fetches and Google says they aren't needed. Here's what actually moves AI visibility instead.
- [How to Track Brand Mentions in ChatGPT](https://trylectern.com/blog/track-brand-mentions-chatgpt.md) (July 3, 2026): A single ChatGPT check tells you nothing. Learn the manual method, the rigorous sampling method, and how to track brand mentions across AI models.
- [AI Visibility Audit: A Free 6-Step Guide (2026)](https://trylectern.com/blog/ai-visibility-audit.md) (February 23, 2026): Run an AI visibility audit in six steps: write buyer questions, ask the assistants, score five levels. Do it by hand or start free with a weekly check.
- [AI Brand Misrepresentation Costs Customers](https://trylectern.com/blog/ai-brand-misrepresentation.md) (February 17, 2026): AI brand misrepresentation is costing you customers you'll never see. Learn how to find out what AI says about your brand and how to fix it.
- [Beyond Ahrefs: From SEO Data to AI Visibility](https://trylectern.com/blog/ahrefs-ai-visibility.md) (February 9, 2026): Learn how Lectern builds on traditional SEO data from tools like Ahrefs to help brands get recommended by AI assistants like ChatGPT, Claude, and Gemini.
- [What Is AEO? Answer Engine Optimization Guide](https://trylectern.com/blog/what-is-aeo.md) (January 27, 2025): A complete guide to Answer Engine Optimization (AEO): how to get your brand recommended by ChatGPT, Claude, Perplexity and other AI assistants.